A huge 69% of email recipients report opening emails based on subject line alone. If you believe your emails are not getting opened, check the first thing your readers see: the subject line. Send emails that speak to who your customers are. You can then send them emails relating to the particular type of customer they are to target them more effectively. Essentially, segmentation involves using the information you have about your customers to sort them into smaller “customer-type” groups.
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There are different ways you can segment your subscriber list, and they largely depend on your customer base. A 14.31% boost in open rates is on the table for businesses that use segmentation a huge improvement. Tailoring the emails you send to particular segments of your audience can really help to increase the chances of your emails getting opened. Here’s our quick and handy guide to the best practices you need to follow to increase the chances your emails will get opened.
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Campaigns with heavy design features such as the ones above can take a lot of time to craft, so you want to ensure that all that isn’t wasted. Now you know the various techniques you can use to design emails that win, you want to ensure your designs get through. Quick Guide to Getting Your Email Designs Opened Use these highly creative emails to inspire you to go above and beyond typical expectations of the email medium to engage your subscribers. Each image has a wide margin to avoid taking over from the main design, and typefaces are limited to further prevent clutter. It takes your gaze through featured content, divided into clear sections. This email from Hatch Inc has a straightforward and effective layout that organizes significant information within a clean and balanced design. Tidy boxes and consistent spacing between elements creates order and ensures that it is easy to find the information you need. The links stand out with pink against a dark background, creating an attention-grabbing effect. The neatly organized layout and pink highlights are what make this design effective in communicating a great deal of information. The bold circle attracts the eye instantly and makes the core message hard to miss, as does the image of a man and woman sliced in half – used to represent the 50% promotion. Each element is carefully considered and placed to help communicate the sale. This design by Need Supply Co. takes a creative and unique approach. This email sets itself apart from the crowd by presenting products in a way that makes them really pop out of the page. This design by Marni styles images as paper cutouts, which gives the design a sentimental and tangible feel, while also engaging the reader into imagining how each piece would fit together.
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It is so readable and easy to get information from, it’s almost an email-infographic. Each typeface compliments the others around it, yellow highlights draw attention to key pieces of information, and arrows serve to guide the eye. This design by SoSweet Creative uses large type, a consistent color palette, and strong visual hierarchy to make for an extremely navigable invitation. The color palette used here also reinforces this high contrast aesthetic, giving the design a contemporary, vibrant feel. Various choices of font contrast well with each other to help the type jump off the page and add visual structure to the email. This email from Churchmedia takes a creative approach to the typical email event announcement. We hope this inspires you to use the DirectIQ Friendly Editor to create your own winning email designs. With so much competition, a great email design needs to grab your reader’s attention to stand out.Įngage customers and create email marketing campaigns to reach a massive audience. If you want to take advantage of this success, a well-designed email is essential to compete. Research has found email to be 40 times more successful at acquiring new clients than Facebook and Twitter. Email has become the standard form of business and commercial communication. By the end of next year, it’s estimated that the number of email accounts will increase to over 4.3 billion.